![]() ![]() TikTok Ads Case Study 1: Make Money Online Niche In the TikTok Ads case studies below, we reveal the CTR, CPC, and more metrics we have experienced with TikTok: This means that we are able to exceed our client’s business KPIs, which is to acquire new customers at an acceptable cost-per-acquisition. The best part about TikTok ads is that we have noticed a much lower cost-per-click and cost-per-acquisition compared to PPC giants of Google, YouTube, and Facebook. What we found (based on a sample size of our existing client campaigns) is that a good clickthrough rate for TikTok ads is above 1%. Here at Linx Digital, we started running TikTok ads for our clients who were previously relying on Google, Facebook, and YouTube Ads. Clearly, TikTok’s users are highly engaged. However, what we do know is that 92% of TikTok users take action after watching a TikTok (according to a 2021 TikTok study on 7000+ global participants). There is no average CTR report currently published for TikTok ads. Tiktok advertising is the newest kid on the block, having launched only in June of 2020. What is a good CTR for TikTok Advertising? What is a good CTR for Google Search Ads? Therefore, YouTube and TikTok audiences are also high-intent users. Like YouTube, TikTok platform users are also looking to learn or be entertained. Since YouTube is part of the Google network, YouTube advertisers can target people based on their Google keyword searches. On the other hand, Google Search has the highest average CTR compared to other PPC platforms due to its high search intent. People on Facebook and Instagram use the platform to browse for the most part, and therefore have low intent. And the main reason boils down to user intent. It is important to note that the average CTR varies drastically from platform to platform. In the next section, we reveal what the average CTR is for Google Search, Facebook Ads, YouTube Ads, and TikTok Ads. If you’d like to discover what a good click-through rate would look like for your business, researching your specific industry’s average CTRs as a baseline, and then aim for an above-average CTR for your ad campaigns. So while it is true that you want to keep your CTR on the high side, there is no clear point-blank answer. ![]() Your targeting options (keywords, interests, demographics, etc).The subject of “what is good CTR” has been a hotly debated topic amongst marketers, but the honest conclusion is always the same: it… depends.Ī good click-through rate can vary based on the following factors: Now, now that you’re well aware of the significance of CTR in your advertising efforts… It is time to determine what a “good” click-through looks like. So in summary: CTR is the main indicator that allows you to gauge how effective your ad truly is at bringing in prospects. Low CTR: A low CTR signifies that something in your ad - be it your targeting, messaging, or offer - isn’t speaking strongly enough (or relevant enough) to your audience to convince them to take the next step. ![]() Your ad is resonating with your audience, and enticing them to take action. High CTR: It means that your audience is finding your ad highly relevant. Since the main goal of any ad is to drive qualified leads to your offer and get prospects to take the desired action…ĬTR is the initial touchpoint that helps you estimate the amount of interest your market is showing on your offer. Read on to learn the importance of CTR in determining the performance of your ads, and best practices to boost the CTR of your ad campaigns. Let’s say your ad has 80 clicks and 10,000 impressions. Click-Through Rate = (Clicks on Ad / Impressions) x 100 In other words, if you’re running any form of pay-per-click ad campaigns (be it Facebook Ads, YouTube Ads, TikTok Ads, or Google Ads), click-through rate is the percentage of people who clicked on your ad ( clicks) out of people who saw your ad ( impressions). Clickthrough Rate (CTR) is an internet marketing metric that measures the percentage of impressions that ended up in a click. ![]()
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